Persado.
Enterprise AI platform gets a site that matches the tech.
A platform that deserved
a better front door.
Persado is an enterprise AI marketing platform backed by Bain Capital Ventures and Goldman Sachs. Their existing website had become a real bottleneck — outdated design, dated animations, stale content. It was built on WordPress, and every content update was a friction point through the admin panel.
The look and feel didn't match where the brand needed to be, and the platform itself was holding them back from moving fast. They needed a full rebuild — fresh design, modern stack, faster editing workflow.
2025 — before
2026 — after
Sketch. Style. Motion.
Every component walks the same road. First the hand sketch. Then the color system — palette, gradients, lines. Then the finished components, moving the way they do on the live site.
Every campaign compounds into a shared performance model.
27 pages.
One month.
AI-assisted.
We rebuilt the whole site from scratch — fresh design, modern stack, faster editing. Fully light mode now, a deliberate move away from the old dark site.
27 custom pages
Designed end to end — new typography, refined color, updated spacing.
Product animations
The real Persado UI, walking a visitor through it step by step.
Headless CMS
Next.js + Storyblok. The client edits every page without a developer.
Built to last.
Next.js
Framework. AI-assisted development — HTML, CSS, and JavaScript, then converted to Next.js.
Storyblok
Headless CMS. Client edits everything — images, copy, content — without a developer.
Cloudflare
Deployment. Staging and production pipelines fully set up. Version control via GitHub.
I've worked with my fair share of web developers, and Rasul is by far at the very top of professionals I had the pleasure of working with on a website design project. His dedication, technical skills, problem solving and calmness made all the difference in meeting a tight deadline (that had gotten tighter as we were moving along) — I felt at ease knowing he was at the helm, and he truly went above and beyond what was originally required for the job. There's always doubts when outsourcing these sort of projects, but choosing Rasul should be a no-brainer.
Jonathan Maimon
Head of Product Marketing, Persado
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Healthcare AI · FDA-Cleared
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