How I got here.
Twenty-two. My first real job was selling websites. A small studio in a small city: I sold the design and the build, other people made them. Three years later I was a co-owner, with a share of every client I brought in.
The city was small and the clients were few, so I bet everything on the world outside — Upwork. A brand-new account, no reviews, salaries to pay. We lost that bet. We closed the studio, and I took a break: a manager's job in a shop.
But the emails kept coming. Rarely at first, then less rarely. So I taught myself design, then code, and took that Upwork account to $50k — a freelancer now, building websites for clients all over the world and looking after them.
Then the referrals started, and there was more work than hands. And then AI got good. Everything fell into place: I do the creative part, AI does the heavy lifting.
I never needed one.
Today I have my own studio. I run it from a keyboard.
Move smart, not big.